Wimpy International opened its first South African location in Durban in 1967. The South African restaurants were sold to Bakers SA Ltd in the late 1970s, which in 1987 sold the South African chain to Pleasure Foods, then known as Juicy Lucy SA. Famous Brands Limited, then known as the Steers Holdings Limited, acquired Wimpy when it bought Pleasure Foods in 2003.
Famous Brands acquired the United Kingdom-based Wimpy in February 2007, thus becoming the parent company for the chain and beginning to collect the franchise fees from the other franchises.
By 2011, Famous Brands had 509 Wimpy restaurants in South Africa, making it the largest franchise in the Wimpy franchise system.
NOW WIMPY Mustard Sauce is available in New Zealand