Champion® flavoured toffees have a long and trusted heritage among South African consumers, enjoying strong brand equity based on taste, value and the consistent delivery of flavour innovations in the best quality toffee – they’re the big eat that everyone can enjoy.
In recent years we’ve evolved the brand, reinforcing our strong identity by upweighting the Champion® name on our packaging and capturing the brand’s core appeal in our ‘the BIG taste that lasts’ positioning.
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